5 TIPS TO DRIVE TICKET SALES AT YOUR ZOO

5 TIPS TO DRIVE TICKET SALES AT YOUR ZOO

People forget the good that zoos do. If it weren’t for zoos, we would have so many species that would be extinct today. – Betty White

1. REFERRALS

Everyone knows word-of-mouth is the best way to increase ticket sales. The easiest way to drive ticket sales is to find all your satisfied customers and ask them for referrals. Just a friendly reminder as they exit the zoo to tell their friends and families about their experience does the trick. You can always add an incentive to referrals as well. Centaman ‘s CRM capabilities will assist you in getting the referrals you need today!


2. S P E C I A L  P R O M O T I O N S

Get people lining up with a limited-time discounts or a one-of-a-kind promotion. Discounts motivate people to act because some deals are too good to miss. You’ll want to be very clear on the framework for the promotion like who qualifies, anything they need to bring to qualify (like a student id for a student discount), when the promotion is happening, how patrons can access the discount (like if you provide a discount code), and why the promotion is happening. This will minimize confusion and keep your customers happy. Speak to a Centaman salesperson to learn how our software can help you with setting up promotion.


3. D Y N A M I C  P R I C I N G

Dynamic pricing is the latest pricing trend. Dynamic pricing is when ticket prices adjust in response to real time supply and demand. This allows for flexibility and gives you more control over pricing strategy. Centaman partnered with Digonex to offer dynamic pricing to its clients. Reach out to us to see how we will help you start using Dynamic Pricing.

4. A P P E A L  T O  A  N E W  A U D I E N C E

Zoo’s usually market to children and families but its important to reach out to new audiences. Try advertising a date night to attract more young adults or advertising to seniors by sending email campaigns to assisted living communities. A new audience means more sales! Be mindful of not alienating your target demographic. Centaman software integrates with Wordfly, which will help you create beautiful campaign e-mails.


5. S P E C I A L  E V E N T S

Special Events are great way to increase your revenue. Whether you’re opening for a new exhibit or hosting an adult drinking night, don’t forget to remind your customers why they love coming to zoo in the first place. Many Centaman features can help in event hosting.

Want to learn more about how Centaman can help you increase ticket sales? Click here to schedule a demo today.