Cashless Technology Like Radio Frequency Identification (RFID) Wristbands Will Make Waves at Your Waterpark
Emerging technologies, like cashless payments, are changing the way businesses in all industries operate. This is good news for vacationing aquatic thrill-seekers. Water slides and paper money make for a messy combination.
Fortunately, waterparks across the country are combining technologies like RFID wristbands with cashless payments so that customers can focus on having fun and not worry about keeping their cash secure. This is not a new concept for your customers as 41% are likely already making most of their purchases without cash. Ease of use and convenience are primary drivers for the adoption of these two technologies.
What are Cashless Payments?
Cashless payments eliminate the use of cash in the park. This is a valued convenience for water park goers for obvious reasons. Visitors simply load a specified cash value on their RFID wristbands, rechargeable cards, or digital member cards. A simple swipe of the wristband or card allows them to purchase chicken nuggets for their hungry children or that bottle of sunscreen dad forgot to bring.
RFID wristbands are the most practical and common cashless technology for water parks. The waterproof technology contains a wireless device called a “tag” that can be “read” without making physical contact or even needing a direct line of sight as is the case with barcode technology. water park guests can wear the RFID wristband all day without worrying that the tag could be damaged and not work. To make a purchase, they simply wave their wristband near the reading device to have the purchase amount deducted from the total they loaded into their account.
Efficient Payments
RFID wristbands can be used for virtually anything a water park visitor would want to purchase, including ticketing, retail, and food purchases. Physical wallets can be safely stored in a locker or even left at home; your customers won’t need them at your water park. When a family arrives, their goal should be to place all of their belongings in a locker upon arrival and, ideally, not return to that locker until they have had all the fun they can handle for one day.
Traipsing all the way back to the lockers for every little thing adds unnecessary friction that takes away from the fun water parks are meant to be. Upgrading payment technology frees up that time so your customers have more time to spend at the concession stand or gift shop.
Easily Reload Funds
They can easily load funds at the POS system. Parents can load a preset amount and daily limits for their children so the kids have independence, but can’t go too crazy buying snacks.
Cashless payments remove the pain point of opening up a wallet and pulling hard-earned cash out of it. Making purchases is fast, effortless, and painless for customers. When paying is just a flick of the wrist, you can also expect your customers to be more liberal in the amounts they are willing to spend.
Seamless System
All of the data that makes the RFID cashless system work is stored in one central system for all accounts. A single system allows for seamless integration of all digital and POS transactions. Accounts are linked so that all customer data is stored on the wristband.
This allows waterparks the ability to analyze what your customers like and what they are not spending their money on. Understanding key data points can allow you to focus your efforts and those parts of your business that are the most profitable. Understanding your customers as individuals can also help you connect with them in a way that will increase their loyalty to your water park.
Increase Loyalty
You can offer personalized promotions based on a customer’s historical purchase history that you have gathered from their visits. Discounts on retail, food and beverage, special events, and parking that you know your customers will value will encourage them to spend more and keep coming back.
The centralized system also enables water parks to load park passes, special event tickets, and promotions on customers’ cards, Combining all of these benefits and offering a free RFID wristband with a purchase of membership can boost season pass sales when customers realize everything they could gain.
Conclusion
The more friction you remove for your customers, the easier you make it for them to spend money at your water park. Combining cashless payments and RFID technology allows your customers to focus on having fun and spending on the things they enjoy the most. You get more data on your customers allowing you to understand them better and continue to improve their experience. Given the value of removing inconvenience for your customers, would be unreasonable for you to take a few minutes to check out a demonstration to see how the system would work for you?
